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YOUR PERSONAL HANDBOOK FOR DISCOVERING AND LEADING WITH PURPOSE “Essentialism is not about saying no: it’s about saying yes to our most important, highest purpose in life. This is brilliantly illustrated in Purpose.” Greg McKeown, author of the New York Times Bestseller, Essentialism: The Disciplined Pursuit of Less “Purpose is a great contribution to helping make lives better and everyone should read it.” Marshall Goldsmith, author of What Got You Here Won’t Get You There, and corporate America’s pre-eminent executive coach “Purpose is for people wanting to reach new levels of meaning, performance and to accelerate growth.” Keith Barr, Chief Executive Officer, InterContinental Hotels Group PLC “Ben has been a constant support over the last 20 years as Yo! has grown and reading Purpose will challenge you to find your big dare.” Simon Woodroffe, Founder, YO! Sushi “Ben has been a key partner developing our senior leaders and his new book Purpose reflects the great work we have done.” John Holland-Kaye, Chief Executive Officer, Heathrow “Purpose is a call to arms to reinforce humanity in the workplace and follow what matters most.” Cheryl Bachelder, author of Dare to Serve, and former Chief Executive Officer, Popeyes Louisiana Kitchen Inc. “Having worked with Ben over the years, I wholeheartedly recommend his approach to making purpose accessible to leaders across different sectors and organizations.” Andy Cosslett, Chairman, Kingfisher PLC
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