Description
MARKETING WHITE BOOK : This handy mannual is based on currenty studies from the country’s best – known consulting firms and market research agencies. Anchoredby perceptive columns from experts, this easy – to – navigate volume is divided into three broad sections: The Indian Marketspace: A macro view of the country, giving an economic, social and infrastructual picture of this nation People and Places: Meet the diverse Indian consumer and what drive their choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace
